封店潮又来？Lazada本土新店白名单与相关政策解读

跨境头条 2年前 (2023) iow

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最近Lazada本土出台两个政策：

1、给予“备货海外仓”的新账号白名单，不会新号一注册下来就死；

2、冻结那些通过软件批量注册、购买的新号；

下面是官方针对恶意批量注册店铺的声明：

“

At Lazada, we support all sellers’ businesses wholeheartedly and collaborate with our sellers for a long term business growth on our platform.

However, we do not allow the following behaviours:

1. Sellers who are detected to have irregular patterns when registering stores

2. Sellers who bulk register large volume of stores using unauthorized APIs and scripts, 3rd party provider solutions maliciously

We do not allow trading of Lazada accounts. Sellers who engage in the above activities will be subjected to penalties under Unauthorized Access Policy. Sellers who are identified to have register accounts for malicious trading will be deactivated. Selling privileges will be terminated immediately.

We strongly encourage sellers to register their stores through our official channels where we will have human resources to guide you through the store incubation period. We are committed to help sellers succeed in their businesses.

”

“

中文翻译：

在Lazada平台上，我们全力协助商家并希望商家持续取得业绩增长。

Lazada平台禁止以下行为：

1）卖家注册店铺时被检测出不合规、异常的行为

2）卖家使用未授权的API接口、第三方插件或脚本，批量注册店铺账号

平台不允许买卖Lazada账户，卖家若涉及上述违规行为，将会受到平台处罚。若平台检测到您通过违规方式注册店铺，并用来店铺买卖，相关的店铺将会被冻结，销售权限也会立即中止。

在此，我们强烈鼓励商家通过官方渠道注册店铺。我们将为您提供平台经理支持，顺利度过店铺孵化阶段，并取得更好的业绩增长。

”

这两个政策无非是在传达一个声音——从21年10月份开始，针对店群虚拟仓的封店潮还未结束。去年10月我写了

前阵Lazada给出了部分预售白名单，部分服务商或卖家以为是虚拟仓的“春天来了”。